||4 of 4 people found the following review helpful.| Old and Academic, yet recommendable|By Claudio Saavedra|I have read this book many times for many years. I mean the 3rd edition. I can only state this: 1. Style: descriptive, non authoritative, academic. My concern is that the practitioner might never get too far reading due to the writing style. 2. Content: For today, the book is outdated. Webster made a major|From the Back Cover|Develop customer-focused, market-driven strategies for today's competitive marketplace. . . |Industrial Marketing Strategy |Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practic
Develop customer-focused, market-driven strategies for today's competitive marketplace. . .
Industrial Marketing Strategy
Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers: * The basic concepts of customer analysis, buying...
[PDF.ci80] Industrial Marketing Strategy (Wiley Series on Marketing Management) Rating: 4.92 (492 Votes)
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