(Free and download) Public Relations and Participatory Culture: Fandom, Social Media and Community Engagement (Routledge New Directions in Public Relations & Communication Research)
||||'As the line between content producers and consumers increasingly blurs, this book takes an important step forward in bringing theory to bear on the way we proceed as communicators. The editors of this volume have brought together a varied and intrin
While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts.
The established model of one-way communication and message cont...
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