||0 of 0 people found the following review helpful.| Easy Read|By Customer|This book is an easy read and the principles are laid out in a step by step manner. Easy case Studies as you go are there to drill in concepts and reviews at the end of each chapter. Surprisingly enjoyed this in spite of being a textbook!|0 of 1 people found the following review helpful.| Buy this--don't rent!|B||“It is one of the best books out there, so have continued to use it. Students generally like it. . . .This is the state of the art text.” (W. Douglas Evans)
“The strength of the book is in the examples (including boxes), especiall
Turning Principle into Practice
Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminen...
[PDF.sc02] Social Marketing: Changing Behaviors for Good Rating: 3.77 (450 Votes)
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