||0 of 0 people found the following review helpful.| Good but not revolutionary|By Gisela Hausmann|I read about "The Power of UNPOPULAR" in a blog. No doubt it's a good book, however, the book does not contains as much "new" information as the mentioned blog made me believe. The book merely sorts many known business strategies into the system of "UNPOPULR," meaning "FOCUS ON YOUR SPECIFIC AUDIENCE" and grow with them. There|From the Inside Flap|Being popular sucks. |Somewhere along the way, business owners got the idea they had to be popular in order to be successful, when, in fact, the opposite is true. Every successful brand in history—from corporate behemoths to y
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the co...
[PDF.nn00] The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters) Rating: 4.91 (764 Votes)
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You can specify the type of files you want, for your gadget.The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters) | Erika Napoletano. A good, fresh read, highly recommended.
