||3 of 3 people found the following review helpful.| More of the same...|By Tom McCuin|"The Fall of Advertising and the Rise of PR," the 2002 offering from marketing experts Al and Laura Ries, is not a bad book for young entrepreneurs looking for simple advice on promoting a startup. As a serious business text, it falls far short.
The Rieses promise a new angle on their tried-and-true formula. Disappointingly, "The Fa|.com |In The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/business partner Laura Ries offer solid arguments championing the latter over the former for modern-day brand building. Such a stance is hardly n
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.
Using in-depth case histories of ...
[PDF.sl12] The Fall of Advertising and the Rise of PR Rating: 4.96 (488 Votes)
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You easily download any file type for your device.The Fall of Advertising and the Rise of PR | Al Ries, Laura Ries. Which are the reasons I like to read books. Great story by a great author.
