||4 of 4 people found the following review helpful.| Breathing Life Into "Social"|By Tom Peters (tjpet@aol.com)|Gap filled!
Maybe social media is "everything." Or maybe it's not. Either way, it's a bunch of baloney unless the nature ("culture") of the inards of the organization is aligned to bring social media alive and keep it energetic and growing. Enter the fully empowered ... Social Employee. This book is a land|About the Author||CHERYL BURGESS and MARK BURGESS are founders of Blue Focus Marketing, an award-winning social branding consultancy and recipient of the 2012 MarketingSherpa Reader's Choice Award for Best Social Media Marketing Blog. Connect via
Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE
Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom
"Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? . . . The Social Employee lifts the lid on this potential and provides guidance for businesses everywhere." -- ...
[PDF.jn79] The Social Employee: How Great Companies Make Social Media Work (Business Books) Rating: 3.88 (488 Votes)
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You can specify the type of files you want, for your gadget.The Social Employee: How Great Companies Make Social Media Work (Business Books) | Cheryl Burgess, Mark Burgess. A good, fresh read, highly recommended.
