||||“This well-written, innovative, ground-breaking text lifts our knowledge of tourism marketing to another level and adds scholarly insight into our understanding of the topic. This is a strong addition to the tourism literature and I recommend it withou
This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The book begins with an overview of existing marketing and strategic marketing theory and practice before introducing concepts, theories and issues central to inter-organisational collaboration. The book then concludes with a series of detailed thematic chapters with contemporary tourism marketing case study mate...
[PDF.vm62] Tourism Marketing: A Collaborative Approach (Aspects of Tourism) Rating: 3.82 (677 Votes)
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You can specify the type of files you want, for your device.Tourism Marketing: A Collaborative Approach (Aspects of Tourism) | Alan Fyall, Brian Garrod. A good, fresh read, highly recommended.
