||1 of 1 people found the following review helpful.| Starts out slow but eventually becomes a great read|By Ayla Freeman|What Women Want by Paco Underhill is a fascinating read after you get past the boring first couple of chapters. The introduction the book is extremely interesting as it gives facts and figures about women in college, the workplace, and their domestic life. He uses this section of the book to lead into some rat|From Booklist|Despite continued pay inequities, in 2005 young women under 30 earned more than men for the first time in U.S. history, signaling greater influence in the consumer market. Underhill, founder of Envi
The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.
As large numbers of women become steadily wealthier, more powerful, a...
[PDF.nc79] What Women Want: The Global Market Turns Female Friendly Rating: 4.84 (552 Votes)
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You can specify the type of files you want, for your gadget.What Women Want: The Global Market Turns Female Friendly | Paco Underhill. A good, fresh read, highly recommended.
