||1 of 2 people found the following review helpful.| Gives Loads of Information that I couldn't Find Elsewhere.|By stinsontm|Great book! I had to do a research project on Non-Governmental Organizations and decided to research RED. My professor recommended this book and upon receiving it, I was able to answer so many more questions just from the text than anywhere else online. Very pleased.|From Publishers Weekly|Product RED, co-founded by Bono, has combined charitable giving and conspicuous consumption on a scale and with a reach never before seen. Consumers can confront AIDS in Africa simply by buying a shirt. But, as Richey and Ponte argue in t
“Has there ever been a better reason to shop?” asks an ad for the Product RED American Express card, telling members who use the card that buying “cappuccinos or cashmere” will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono, Product RED has been a particularly successful example of a new trend in celebrity-driven international aid and development, one explicitly linked to commerce, not philanthropy. [PDF.li02] Brand Aid: Shopping Well to Save the World (Quadrant Books) Rating: 4.68 (541 Votes)
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You easily download any file type for your gadget.Brand Aid: Shopping Well to Save the World (Quadrant Books) | Lisa Ann Richey.Not only was the story interesting, engaging and relatable, it also teaches lessons.
