||7 of 7 people found the following review helpful.| Far exceeded my expectations - highly recommended|By M. Spiers|This book caught me completely off-guard. My expectations were pretty low, since so much in this genre (sales/sales strategy) feels contrived and rehashed, but I invested the time to reading it anyways, and I'm glad I did.
If you've ever been a part of introducing an "innovative and disrtuptive" product||
"While most entrepreneurs obsess over their product, marketing and raising venture capital, this book demonstrates that in the B2B space it is unique talents of the salespeople who separate success from failure."
Create new markets for your innovative offering using the field-proven Maverick Method! Developing an innovative product that breaks all the rules of the market is the first step to success in today's economy. Now, how do you get organizations to purchase it? Selling in a New Market Space reveals the sales secrets of the companies that have taken their disruptive innovation offerings to the greatest heights. What you need for ultimate success is a team of Maverick Selle...
[PDF.ra40] Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products (Marketing/Sales/Adv & Promo) Rating: 3.62 (476 Votes)
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You easily download any file type for your device.Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products (Marketing/Sales/Adv & Promo) | Brian C. Burns, Tom U. Snyder. I really enjoyed this book and have already told so many people about it!
