||0 of 0 people found the following review helpful.| Good read|By T. Mackey|Good read. Great book to have an read if you are a marketing person, entrepreneur or looking to be promoted within your company in branding, strategic planning or marketing.|0 of 0 people found the following review helpful.| Awesome|By Berker PANDIR|Definitely worth reading. Even though some examples cou|.com |Build it ... and they'll come. Nope, not necessarily, not anymore. It's a crowded, crazy market out there, and no matter how fabulous your product or service, there's bound to be someone else delivering something pretty close. The solution? Take your pro
Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership.
For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution i...
[PDF.pe86] Brand Leadership: Building Assets In an Information Economy Rating: 3.70 (451 Votes)
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