||0 of 0 people found the following review helpful.| Dated and misguided but has some insight into the business process more so than pure sales|By LBLI|This is not a book chock full of sales insight, rather, it's a dated look (the research started in the mid 70's) at how to position your business for success. Because it touches on hiring the right person for the right job, it's useful to define or refine how your business proces|.com |Jeff Cox has done it again. The coauthor of Zapp! and The Goal--bestselling business books that employ engaging fictional tales to advance a slew of practical suggestions--now teams with marketing specialist Howard Stevens to do for sales
Selling the Wheel is a fascinating story about sales and marketing written in the form of an ancient parable: Once upon a time, long ago, a resourceful fellow named Max came up with a brilliant idea and invented the Wheel. But human beings, who had been getting along without the Wheel for thousands of years, did not instantly appreciate their need for this clever invention.... This is the challenge facing Max, as dramatized by Jeff Cox, coauthor of th...
[PDF.lc65] Selling the Wheel: Choosing the Best Way to Sell For You, Your Company, and Your Customers Rating: 4.65 (526 Votes)
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You easily download any file type for your gadget.Selling the Wheel: Choosing the Best Way to Sell For You, Your Company, and Your Customers | Jeff Cox, Howard Stevens. A good, fresh read, highly recommended.
