||0 of 0 people found the following review helpful.| An insightful book on changing Indian consumer|By Abhishek|The book captures the evolving Indian consumer from a unique lens. It is a fresh look that will provide the reader how to deal with the billion strong market, one that will change the way brands currently look at India. The author has taken a neutral view of changes and has put forth sharp actionable point of||an accessible, interesting and informative read Dialogin|From the Inside Flap|Today’s India is seeing things it has never seen before—medals in Olympics, cheerleaders in cricket, ready-to-cook pastas, kissing
A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan Founder eatbigfish
Among the many books I have read on the cultural evolution taking place in India, this is perhaps the most insightful. It does not just map mindset changes; it does so with the certainty of a person who has liv...
[PDF.gv17] Consumer India: Inside the Indian Mind and Wallet Rating: 3.62 (445 Votes)
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You easily download any file type for your gadget.Consumer India: Inside the Indian Mind and Wallet | Dheeraj Sinha. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
