||0 of 0 people found the following review helpful.| Targeted for the big boys with information for the little guys|By Chris Osman|Beautiful little book that makes a plea for responsible business practices and entrepreneurship that goes beyond the singular goal of making money. It's slated mostly for people in marketing departments in large companies, but entrepreneurs can get a lot of good information out of it as well.|0 of 0|About the Author|Chip Conley has won numerous awards including Guerrilla Marketer of the Year from the American Travel Marketing Executives, Northern California Entrepreneur of the Year, National Humanitarian Hospitality Company of the Year, and the Experience
Written by two down-to-earth, experienced entrepreneurs, this work is an in-the-trenches guide to building a marketing plan that embodies personal values instead of exploiting them. [PDF.wy74] Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network) Rating: 3.65 (776 Votes)
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