(Online library) Product Design and Development (Irwin Marketing)






 | #120617 in eBooks |  2015-06-05 |  2015-06-05 | File Name: B00ZYY672W

||1 of 1 people found the following review helpful.| Five Stars|By Kasimani Baskaran|It's the best book for learning the art of Product Design.|1 of 1 people found the following review helpful.| Five Stars|By Sanjeev Chennagiri|There are no substitutes for this one. Has the latest case studies. A reference to be kept for long time.|1 of 1 people found the following review helpf|About the Author|Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.

Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.

Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people ...


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