[Read free] Summary: Smart Pricing: Review and Analysis of Raju and Zhang's Book






 | #1357930 in eBooks |  2014-10-28 |  2014-10-28 | File Name: B00PBK5O3M

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The must-read summary of Jagmohan Raju and W. John Zhang's book: "Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability".

This complete summary of the ideas from Jagmohan Raju and W. John Zhang's book "Smart Pricing" demonstrates that many companies fail to establish a deliberate pricing strategy. In fact, many managers rarely give pricing much thought at all. In their book, the authors explain that this ...


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