[Read now] Leman The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture






 | #788273 in eBooks |  2012-06-19 |  2012-06-19 | File Name: B008H4LCEO


||1 of 2 people found the following review helpful.| Five Stars|By J. Cheung|Great!|8 of 8 people found the following review helpful.| The Soundtrack to Sales|By Rob Hardy|I often have a tune running in my head, an "earworm" that may be playing in my mind for a while before I even tune in and listen to the music. (I find this such an interesting occurrence - it's an example of| |
“In The Sounds of Capitalism, Timothy D. Taylor presents a rich and compelling story about music’s emergence within the broad fields of US advertising and consumer culture. With great clarity and critical acumen, Taylor charts a comple

From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line betwee...


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