||0 of 0 people found the following review helpful.| Very good book|By Nithyananda|I got the book may be 5 days later than what was promised, but one I got it, I really liked it. The coverage is very good, the examples are apt and quite neatly explained. The discussions are also good. I am half-way reading it, but I am really enjoying reading it. Good that I ordered this edition.|From the Inside Flap||Trademarks are among the most intangible of assets, yet they can have enormous value for an enterprise. From Apple's iconic logo to Kellogg's Tony the Tiger to McDonald's golden arches, these combinations of words, symbols, and colors embo
A practical and useful resource for valuing trademarks
The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks.
A new section discussing issues surrounding valuation of counterfeits and the economic effects o...
[PDF.mc19] Trademark Valuation: A Tool for Brand Management (The Wiley Finance Series) Rating: 4.86 (433 Votes)
Trademark Valuation: A Tool Gordon V. Smith, Susan M. Richey epub Trademark Valuation: A Tool Gordon V. Smith, Susan M. Richey pdf download Trademark Valuation: A Tool Gordon V. Smith, Susan M. Richey audiobook Trademark Valuation: A Tool Gordon V. Smith, Susan M. Richey review Trademark Valuation: A Tool Gordon V. Smith, Susan M. Richey summary Trademark Valuation: A Tool Gordon V. Smith, Susan M. Richey textbooks
You can specify the type of files you want, for your device.Trademark Valuation: A Tool for Brand Management (The Wiley Finance Series) | Gordon V. Smith, Susan M. Richey. Which are the reasons I like to read books. Great story by a great author.
