||1 of 1 people found the following review helpful.| Five Stars|By Suzy|Great book, great service|About the Author|Dr. Ho Yin Wong is a senior lecturer in marketing at Central Queensland University, Australia. He has a PhD in marketing from Griffith University, Australia, and an MSc in marketing from University of Stirling, United Kingdom. He has published
The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportuni...
[PDF.hv30] Building a Marketing Plan: A Complete Guide (Marketing Strategy Collection) Rating: 3.70 (503 Votes)
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You can specify the type of files you want, for your device.Building a Marketing Plan: A Complete Guide (Marketing Strategy Collection) | Ho Yin Wong. I really enjoyed this book and have already told so many people about it!
