||1 of 1 people found the following review helpful.| Herding Cats -the A-Z in developing a social media strategy that works|By Janice Bernstein|As a non- profit professional , with over thirty years in the field, I found Herding Cats uncovered critical elements regarding story telling and customer engagement that I can immediately apply to my work.This book should become the only book you will need to read when developing a soc|About the Author|Andrew (Andy) Rohm earned his BS in aerospace engineering from the University of Michigan and his PhD in marketing from the University of Massachusetts Amherst. His research examines consumer usage and acceptance of new media as well as
One of the top marketing challenges that marketing managers and executives face today is to better understand social media and its promise as a marketing platform. The social media ecosystem, including traditional platforms such as Facebook and Twitter and upstarts such as Instagram and Snapchat, have evolved significantly over the past 10 years; so much so that keeping pace with the latest social media platforms can seem like herding ...
[PDF.ij62] Herding Cats: A Strategic Approach to Social Media Marketing Rating: 4.61 (494 Votes)
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You can specify the type of files you want, for your gadget.Herding Cats: A Strategic Approach to Social Media Marketing | Andrew Rohm, Michael Weiss. Which are the reasons I like to read books. Great story by a great author.
