||2 of 2 people found the following review helpful.| Perspective is always an issue|By bruce|If you think of imperialism in such small terms as marketing and product pressure; you've missed what imperialism is. Imperialism is the practice of extending power through direct and indirect control of economy, people, and ideas in an entity that is not the root of the imperialist thought. Corporate imperialism is just starting. <|About the Author|C. K. Prahalad is the Paul and Ruth McCracken Distinguished University Professor of Strategy, Ross School of Business, at the University of Michigan. Kenneth Lieberthal is a professor of political science, the William Davidson Professor of Busi
Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid—which local rivals snap up. By applying the authors' recommendations, you can position yourself to compete innovatively in developing countries—and to unlock ma...
[PDF.dg76] The End of Corporate Imperialism (Harvard Business Review Classics) Rating: 4.78 (558 Votes)
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