[Download] Marketing and Social Media: A Guide for Libraries, Archives, and Museums






 | #142303 in eBooks |  2014-05-01 |  2014-05-01 | File Name: B00K877I8C

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign.

Beginning with mission, goals, and obje...


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