(Pdf free) Marketing Performance: How Marketers Drive Profitable Growth






 | #337006 in eBooks |  2016-05-26 |  2016-05-26 | File Name: B01G9FLD50


||From the Inside Flap||Contributors
Sebastian Ackermann
Benjamin Brudler
Lars Fiedler
Carmen Gayoso
Marco Guida
Jan Hildebrand
Jeff Jacobs
Sascha Lehmann
Nils Liedtke
David Ochmann
Philip C. Ogren

Drive marketing ROI with an investor's mindset and a proven toolkit

Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to sharehol...


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