||From the Inside Flap||Contributors Sebastian Ackermann Benjamin Brudler Lars Fiedler Carmen Gayoso Marco Guida Jan Hildebrand Jeff Jacobs Sascha Lehmann Nils Liedtke David Ochmann Philip C. Ogren
Drive marketing ROI with an investor's mindset and a proven toolkit
Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to sharehol...
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