||1 of 1 people found the following review helpful.| Practical Advice for Engaging with Your Customers|By Jay Lesandrini|So many marketing books are long on theory and short on practice. This book is long on both. Not only does Ernan tell you why should pay attention to your customers, he shows you how to do it. I was fortunate enough to spend two days in a seminar with Ernan, and this book really drives homes the process for cu|From the Author|I wrote this book to help marketers treat customers the way we, as consumers, want to be treated, and at the same time, achieve double-digit increases in response and revenue.||You can only truly engage customers and prospects if you unde
Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.
"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. When we don’t use VOC, our results can suffer greatly." -Garry Dawson, Hewle... [PDF.fa61] Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay Rating: 3.84 (697 Votes)
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You can specify the type of files you want, for your device.Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay | Ernan Roman. I was recommended this book by a dear friend of mine.
