||0 of 1 people found the following review helpful.| Five Stars|By Jose Gabriel Marinho|Good.|13 of 13 people found the following review helpful.| A fairly good text book|By Vikram Lal|This book does give a good idea of the subject. However, I found that it is rather basic, and is suitable more as a text book, and not for the purpose that I was looking. As a person experienced i|||‘The very definition of retailing has at its heart the successful procurement and management of products and assortments, which anticipates the needs of a firm’s target consumers. No amount of window dressing or technology will make up fo
Providing the opportunity to acquire a deeper knowledge of a key area of retailing management – managing the product range – this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course.
Challenging yet clearly presented, it links academic theory to the buying and merchandising roles within retail organizations and current operational practice. It covers all ...
You can specify the type of files you want, for your device.Retail Product Management: Buying and Merchandising | Rosemary Varley. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
